ecko jeans "made with love" or just sexism
Have you seen the new Ecko Jeans ad campaign?
It features a bunch of women in bikinis supposedly manufacturing the jeans. The tagline is "Made With Love. *Hot Girls Make Great Clothes."
To take this shit even further, their site allows visitors to vote for "favorite employee" and has faux news clippings such as "Unattractive Girl Sues", "Locker Room Cat Fight", & "Ecko MFG Named Top Place To Work For Beautiful Women."
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Complex Magazine gave a hyped up review of the marketing campaign stating, "If every company would replace sweat shops with a factory full of bikini-clad models, the world would be a happier place. At least for us. With this in mind, Complex’s founder Marc Ecko has put together a program called Ecko Manufacturing"
Ya, I would love to see where and by whom these jeans are actually made!
Feel free to let Ecko know what bullshit this campaign is: eckomfg@ecko.com
(thanx Mel)
It features a bunch of women in bikinis supposedly manufacturing the jeans. The tagline is "Made With Love. *Hot Girls Make Great Clothes."
To take this shit even further, their site allows visitors to vote for "favorite employee" and has faux news clippings such as "Unattractive Girl Sues", "Locker Room Cat Fight", & "Ecko MFG Named Top Place To Work For Beautiful Women."
_____
Complex Magazine gave a hyped up review of the marketing campaign stating, "If every company would replace sweat shops with a factory full of bikini-clad models, the world would be a happier place. At least for us. With this in mind, Complex’s founder Marc Ecko has put together a program called Ecko Manufacturing"
Ya, I would love to see where and by whom these jeans are actually made!
Feel free to let Ecko know what bullshit this campaign is: eckomfg@ecko.com
(thanx Mel)
posted by shane at 5:45 PM
1 Comments:
Last I heard, about 8-10 years ago, Ecko had it's clothes made with prison laborers.
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