Beckham Failure (?)

David Beckham's first full season in MLS is an utter disgrace. His club, LA Galaxy, are in very last place and will, almost certainly at this point, miss out on the play-offs for a third straight season.
Of course, in terms of pure celebrity, Beckham is a winner.

Here are 2 fantastic articles detailing Beckham's failure/success:
One is written from the point of view of a US sports writer.
One is written from a British perspective.