sneaker pimps + sneaker ho's

Adbusters did a fabulous piece on Nike's success in co-opting skate culture and creating the sneaker fad.

"Nowadays it doesn't necessarily need to be special. As long as it's limited. people will wait in line."
-James Jebbia, owner of Supreme (Nike collaborator)

Nike manipulates demand simply by keeping numbers of shoes down.
Sneakerheads are not buying a product to compliment their lifestyle; buying product IS their lifestyle.

You been had.