Beckham = Fake Heel

Over the past week, I have had more non-soccer fans ask me about Beckham than even when he first joined the LA Galaxy. Everyone seems to have heard about his rowdy interactions with fans.

When MLS Commissioner, Don Garber, publicly warned Becks that he might find angry US fans jeering him upon his crazily orchestrated loan at AC Milan, I smelled a rat. Why would Garber say this publicly except maybe to draw US fans to Galaxy games to boo Beckham. It could generate some ticket sales and create a competitive atmosphere. I, however, don't feel the need to pay $20 or whatever to tell Beckham to go home.

I recommend anyone remotely interested in MLS or David Beckham to read The Beckham Experiment.
Having read the book and seen Brand Beckham at work, I know nothing this tool does is unscripted or spontaneous. This led me to question why he seemed to be losing his temper at the LA Riot Squad or any other fan. It is certain that Golden Balls has run into far far far worse chants and personal attacks during matches in Europe.

Beckham’s image as a ‘bad guy’ may be more productive for MLSr. Rooting against him and then for him seems more appealing for fans than just rooting for him. He is more compelling as a ‘bad guy’ than he is as a ‘good guy’.

Don't buy into it.

Is making a corporate success of the MLS - and lining the pockets of the dubious executives who run it - the lone measure of the game's success? Is rooting for the Galaxy, and giving our dollars to the creepy monster that is AEG the only way to express one's loyalty?